Privacy Policy

Eggs' Labs · Last updated: 9 November 2026

Eggs' Labs ("we", "us") makes mobile games, including Living Postcards (the "Game"). Eggs' Labs is operated by Simplified IT Consultancies W.L.L., Kuwait. This policy explains what information the Game collects, why, and the choices you have.

1. Information we collect

We don't run our own analytics or accounts. Your progress, coins, stars and settings stay on your device. We don't receive them.

Information collected by our ad partner

The Game shows ads through Google AdMob. To show and measure ads, AdMob collects:

• device and app information, such as the device model, operating system, language and app version;
• an approximate region from your IP address, not your precise location;
• ad interactions, such as which ads were shown and tapped.

For adults who allow it, AdMob also uses the device's resettable advertising identifier. See sections 3 and 5 for how this changes with age.

Purchase records

If you buy something, Google Play (Android) or the App Store (iOS) processes the payment. The Game receives confirmation of what was bought, so it can deliver it. We never see your payment details.

Age information

To decide how ads are shown, the Game uses an age range that Google Play or Apple may share for your account. If none is available, it asks for your birth year. The answer is stored on your device only.

Information stored on your device

Your game progress and settings are stored on your device. If backup is turned on, Android or iOS may back this data up to your Google or Apple account so it can be restored on a new device. That backup is handled by Google or Apple under their terms.

We do not collect: your name, email address, contacts, photos, precise location, or microphone or camera data. The only exception is if you choose to contact us by email.

2. How information is used

• To run the Game and keep your progress on your device.
• To show ads, including the optional ads that give coins, and to measure them through AdMob.
• To deliver and restore purchases.
• To reply if you contact us.

3. Advertising

• Consent: in the EEA, the UK and Switzerland, the Game asks for your consent to personalised ads the first time you open it. You can change your choice at any time in the Game's Settings → Privacy choices.
• Who gets personalised ads: only adults (18 and over) who allow them where consent is required. Players under 18 get non-personalised ads. Players under 13, and anyone whose age isn't known, get ads set up for children (see section 5).
• Opting out: you can reset your advertising ID, or opt out of personalised ads, in your device settings.
• When ads appear: a short ad may appear when you leave a level you've finished. It happens at most once every few levels and never during a puzzle. Optional ads that give coins play only when you choose to watch them.
• Removing ads: buying Remove ads removes the ads between levels. The optional coin ads stay available and play only if you choose to watch them.
• The Game doesn't track you across other companies' apps or websites, and on iOS it doesn't ask for tracking permission.

How Google uses data from apps that use its services: policies.google.com/technologies/partner-sites

4. Sharing

We don't sell personal information. Information reaches only these companies, for the purposes above:

• Google, for AdMob ads and Google Play purchases and age signals;
• Apple, for App Store purchases and age range.

We may also disclose information if the law requires it, or to protect the rights and safety of our players or ourselves.

5. Children

The Game is designed for players of all ages, including children.

• How the Game learns your age: if Google Play or Apple shares an age range for your account (for example a supervised child's account), the Game uses it. Otherwise, the first time it starts, it asks for your birth year without suggesting an answer. If neither gives an age, the Game treats you as a child.
• For players under 13, and anyone whose age isn't known: ads are requested as child-directed: non-personalised, without the advertising ID, and rated for general audiences. The consent question isn't shown, because ads for children are never personalised.
• For all players: ads are limited to content suitable for general audiences. Categories such as dating, sexual content, gambling and alcohol are blocked.
• Purchases are handled by Google Play or the App Store. Parents can require approval for purchases, through Google Family Link or Apple's Ask to Buy. Purchases can be restored from the Game's Shop.

We don't knowingly collect personal information from children beyond what is described here. If you believe a child has given us personal information, contact us at games@simplifiedai.io and we will delete it.

6. Data retention

• Your progress, coins and settings: we keep none of it on our side. It stays on your device, and in your Google or Apple device backup if backup is on, until you delete it (see section 7).
• Ads data: Google AdMob keeps it under Google's own retention policy.
• Purchases: Google Play or the App Store keeps your order history under their own policies, including what tax and accounting law requires.
• Emails you send us: kept only as long as needed to answer you. If you ask us to delete them, we do so within 30 days.

7. Your rights and how to delete your data

Depending on where you live, you may have the right to access, correct or delete your personal information, or to object to certain processing. Here is how to delete each kind of data from Living Postcards by Eggs' Labs. We don't hold an account or a copy of your progress, so most of it is in your hands.

Your progress, coins and settings (on your device)

• Android: uninstall the Game, or open Settings → Apps → Living Postcards → Storage → Clear data. This deletes your progress, coins, settings, your age answer and the Game's random install ID.
• iPhone and iPad: touch and hold the Game's icon, then Remove App → Delete App. ("Offload App" keeps your data.)
• Backups: if device backup is on, a copy may also be in your Google or iCloud backup, and it comes back if you reinstall. To remove it on Android, delete the device backup in your Google account (Google One or Google Drive → Backups). On iPhone or iPad, go to Settings → your name → iCloud → Manage Storage → Backups, and turn off Living Postcards or delete the backup.

Deleting this cannot be undone. Coins and stars are lost.

Ads data (held by Google)

• Reset or delete your advertising ID: on Android, Settings → Privacy → Ads (or Settings → Google → Ads).
• Manage or delete ad activity linked to your Google account at myadcenter.google.com and myactivity.google.com.
• We can't delete this data for you, because Google holds it, not us.

Purchases

Google Play or the App Store keeps your order history. Deleting the Game doesn't remove a purchase: Remove ads can be restored from the Game's Shop on the same Google or Apple account. To ask about your order records, use Google's or Apple's privacy tools.

Emails you sent us, and any other request

Email games@simplifiedai.io with "Delete my data" in the subject, from the address you wrote to us from. We delete our emails with you within 30 days and confirm when it's done.

8. Security

We use reasonable measures to protect information. No method of transmission or storage is 100% secure.

9. Changes to this policy

We may update this policy. We'll change the "Last updated" date, and for significant changes we'll tell you in the Game.

10. Contact

• Privacy: games@simplifiedai.io
• Game support: games@simplifiedai.io